window film depot anniversary press release group photo

Window Film Depot Celebrates Its 30th Anniversary

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window film depot anniversary press release group photo

ATLANTA, GEORGIA, MAY 10, 2022 — Window Film Depot (WFD) is a family-owned and operated business headquartered in Marietta, Georgia, and has been serving the United States since 1992, marking this year as Window Film Depot’s 30th anniversary.

In honor of celebrating 30 years in business, our company’s founder, Jeff Franson and President Krissy Mosby share the release of a special edition interview. As a leader and pioneer in the window film industry, WFD offers:

  • Professional window film installation
  • Solar control with energy efficiency
  • Security glazing and privacy tinting
  • Commercial graphics printing

“[Window Film Depot] never limited any opportunity that came my way, or any opportunity within the company…I was never told no,” reflects Krissy on her employment with WFD. “I was always brought new opportunities based on what I had achieved…they would never leave me out because I was a woman, or new, or anything like that.”

Embedded throughout the interview, Jeff Franson attributes the success of the company to the essential mindset of not fretting about the small stuff. “Control the things you can control, and don’t let the things you can’t control worry you or bother you, even though it might be expensive…things are going to happen that are out of your control, and if you sweat every detail, you’ll have a heart attack. Focus on blocking and tackling, and you should be able to survive.”

The anniversary interview breaks down into robust sections detailing everything from the company origins to its future. Krissy and Jeff also discuss the role of women in the industry and reveals how the company continues to support the professional development of female employees into leadership roles over the years. The interview concludes with Jeff’s advice to young entrepreneurs hoping to achieve similar success.

Read the full blog post featuring the special 30th anniversary interview on the company’s website.

About Window Film Depot

Window Film Depot [WFD], a nationally recognized installer for 3M window film, delivers and provides custom product solutions and glass security. Known for their high-performance films and related security glazing products associated to commercial and residential window tinting, WFD offers a wide variety of products, installation skills and experience to handle any job – on time and within budget.

For additional information, please visit www.windowfilmdepot.com.

window film depot anniversary interview

Celebrating 30 Years of Window Film Depot With Krissy Mosby and Jeff Franson

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window film depot anniversary interview

After decades of commitment to the window film industry, Window Film Depot is excited to announce that it is turning 30! To celebrate this business milestone and Window Film Day, we sat down with Jeff Franson, Future Vu President, and Kriss Mosby, Window Film Depot President, to reflect on their journeys within the company, their entrepreneurship, and the window film industry over the years.

From Modest Beginnings: The Start of Window Film Depot

Raised by a family of successful entrepreneurs, Jeff Franson always thought he’d run his own business. Yet jump-starting a career in window film was never a part of the original agenda.

While at college, Jeff was studying on a pre-law track; after he learned what attorneys actually did every day at work, however, he quickly came to the conclusion that law was not a field he was excited to work in. From there, Jeff shifted gears.

Following in his family’s footsteps, Jeff determined that the life of an entrepreneur offered excitement, freedom, and innovation. While some would have shied away from the risk of building a new business from the ground up, Jeff embraced the opportunity to capitalize on product gaps in the market. Once he decided that he wanted to build an impactful and successful brand, he drew from previous experiences while exploring potential business ideas.

“I was always comfortable working on homes and buildings,” Jeff explains. “An opportunity presented itself in Atlanta, and I took it. I started to work with my brother on a home services business.”

Jeff Franson and Window Film Depot's Modest Beginnings

Eventually, Jeff and his brother discovered an opening in the market for window film.

“Ultimately, we ran across a really cool product: window film;…people loved it, and they didn’t know where to buy it. So, we kinda ran across it by mistake, and recognized it as a nice long-term business opportunity that we pursued.” With this, the first evolution of Window Film Depot was born.

Initial Growth and Expansion

Window Film Depot found immediate success. Jeff’s hunch that there was a market for window film was proven to be correct, and he discovered his opening at the perfect time.

“We went into Atlanta, which was an extremely strong market for what we do,” Jeff describes, “especially in the 90s and early 2000s, the home market being as explosive as it was. Every day we’d have successes in the field…we’d go out to neighborhoods, knock on doors, and get business.”

As sales rose, so did the need to hire a larger team. Jeff marks Window Film Depot’s early ability to recruit talented and driven individuals as one of the brand’s first major wins, serving as an indication that the company was on the right track.

window film depot anniversary press release group photo

One such talented hire? Krissy Mosby, who joined Window Film Depot as an intern in 2005. Similar to Jeff, Krissy wasn’t originally on a path to window film; she thought she would work in medicine, and had been completing her prerequisites for medical school before taking an opportunity with WFD.

“I started working answering phones, stuffing envelopes, doing mailers, stuff like that,” says Krissy. As she continued through school, her responsibilities increased. “(By the time) I graduated, I was doing sales, and even managing one of the small accounts we had. Jeff offered me a full-time position right out of college. Starting to work instead of going right back into school sounded a lot better at the time!”

Thus began a period of foundational growth for the company; with valued team members and an established local market, it was time to expand even further.

Adapting to a Changing Market

Boosted by a young, determined team and modern capabilities, Window Film Depot rapidly transformed with the times, leveraging new innovations in technology to outpace its competitors.

“We were young in an older man’s business, quite frankly,” explains Jeff. “The internet, early on, was the biggest accelerator of our growth. We employed tools more rapidly than our counterparts…we got out front very quickly, with local landing pages in 40-50 markets around the country.”

Jeff Franson Founder and President of Window Film Depot

Ebbs and flows in markets also drastically changed Window Film Depot’s business model, inadvertently breeding expansion. While largely a local company up until 2007, the housing crash forced Window Film Depot to shift from residential to commercial business. Krissy experienced this shift firsthand.

“Back when I joined, our company was very local here in Atlanta…we were over 95% residential. We started to see a need for a national presence; people had multiple locations, and wanted us to take care of all of them.”

“Around 2008, is really when our business changed. Fast forward, and now we’re over 90% commercial. We’re one of the largest 3M dealers in the country, servicing national accounts.”

This tremendous growth led Window Film Depot to be recognized as the #1 3M Window Film Dealer in the US for multiple years. Even Jeff didn’t foresee this type of growth; according to him, he expected that their team was capable of achieving it, but gaining the title was never a goal. Instead, earning that recognition was a byproduct of Window Film Depot’s commitment to their customers.

It was also around this time that Krissy gained a more major role within Window Film Depot, planting the seeds for the company’s leadership in the future.

“Jeff, who was the President at the time, stayed behind after work one day and asked me if I wanted to become one of the owners of Window Film Depot,” Krissy recalls. “It showed I was valued, and that he wanted me to be a part of the company permanently.”

Impact Security, FutureVu, and the Future of Window Film Depot

As business continued to expand, Window Film Depot began to run into client needs they couldn’t yet handle. With a team full of entrepreneurs, Window Film Depot saw these needs as opportunities to innovate, resulting in the creation of Window Film Depot’s sister brands.

Take, for example, Impact Security, LLC. Window Film Depot customers began experiencing severe smash & grab attacks on their stores; traditional window film wasn’t cutting it. After combing for solutions, Jeff recognized another gap in the market.

“We didn’t see what we thought we needed, partnered with engineers, and invented retrofit security shields,” he explains. From there, Impact Security branched off and became a separate entity from Window Film Depot.

After founding several more successful brands, Jeff created FutureVu to be a single, holistic parent company. While brands such as Window Film Depot would still operate on their own, FutureVu would oversee all company operations, searching for other brands to add to the family.

Today, the FutureVu umbrella encapsulates a number of diverse brands, including Window Film Depot, Impact Security, CoolVu, and LongVu Wholesale Company. Although Window Film Depot was once a group of up-and-comers, Jeff explains, they are now industry leaders, a successful model that others seek to replicate.

“8-10 years ago we went from the young guns who were pushing too hard in a lot of people’s minds, to ‘Wow, these guys have done something special and they’re willing to share.’ No longer am I a young gun, but I’m right in the middle as a forty-something-year-old…I’m considered one of the older guys!”

Window Film Depot: A Pioneer of Female Leadership in Window Film

While Jeff leads FutureVu, Krissy has taken the helm as president of Window Film Depot.

She’s grateful for concentrated internal efforts to support her growth as a professional, especially in such a male-dominated industry.

“(Window Film Depot) never limited any opportunity that came my way, or any opportunity within the company…I was never told no,” explains Krissy. “I was always brought new opportunities based on what I had achieved…they would never leave me out because I was a woman, or new, or anything like that.”

From the company’s start, Window Film Depot has relied on contributions from dedicated women. During early pushes for sales, Jeff’s wife, Hanna, was instrumental in getting the ball rolling.

“My wife, we’ve been together for over 25 years…she and her girlfriends would rollerblade around neighborhoods with flyers,” recalls Jeff. “It wasn’t just me out there, it was a team.”

Even with such a supportive work environment, breaking into the construction industry (or any male-dominated field) isn’t easy for female professionals. Krissy gave specific advice for women looking to succeed like she has.

“Don’t let yourself be intimidated by being the only woman in the room. If at first, it seems like you’re getting pushed back for being a woman, stand strong in your opinions. Be knowledgeable, and you’ll gain the respect of anyone in a conversation.”

Today, Krissy hopes to lead the charge on growing Window Film Depot even further and maintain the positive work culture that kept her on board for so long in the first place.

“There’s always room for growth and improvement in every aspect of the business…continuing to maintain our company values, and striving to make the office a fun and safe work environment. I’ve been with the business for over 15 years…so many of our employees are 5+, 8+ employees of WFD.”

Closing Advice From Jeff to Young Entrepreneurs

To bring things to a close, we asked Jeff to offer words of wisdom to other young entrepreneurs looking to run a business of their own as successful as Window Film Depot. According to Jeff, it’s essential not to fret the small stuff.

“Control the things you can control, and don’t let the things you can’t control worry you or bother you, even though it might be expensive…things are going to happen that are out of your control, and if you sweat every detail you’ll have a heart attack. Focus on blocking and tackling, and you should be able to survive.”

As the past 30 years has proven, Jeff has taken his own advice in stride, exemplifying outstanding leadership with strong leaders such as Jeff and Krissy at the helm, working in tandem to support innovation and drive success in the company. We look forward to another 30 prosperous years of Window Film Depot!

window film day state of georgia

Governor of Georgia Proclaims Window Film Day of Georgia

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window film day state of georgiaIn accordance with National Window Film Day established in 2021, Governor Brian Kemp has joined other state government leaders in proclaiming April 30th Window Film Day of Georgia. This proclamation recognizes that nearly 80 percent of all window film in the world is manufactured in the US, and offers numerous and significant economic and environmental benefits.

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Window Film Depot Announces New Recruits in Key Roles

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Window Film Depot (WFD), a leading 3M™ window film installation contractor, has named Daniel Cumana Director of Warehouse Operations & Purchasing, Donnie McDaniel Director of Government Sales, and Cody Burke as Graphic Design Coordinator.

These appointments are the latest staffing changes WFD has implemented as the company continues to grow following Krissy Mosby’s promotion to President late last year. As with Mosby, all hires serve to support expansion efforts with superior project management and overall customer service.

Daniel Cumana comes to WFD with twenty years of experience managing warehouses and distribution. As WFD’s new Director of Warehouse Operations and Purchasing, he will oversee current systems and processes and guide their evolution to best serve WFD customers as the company continues its strong forward momentum.

As Director of Government Sales, Donnie McDaniel will use his considerable experience to facilitate, anticipate, and fulfill the needs of clients in the government sector. This includes building and implementing new strategies designed to improve customer satisfaction and identify new opportunities for further growth.

Cody Burke comes to WFD with years of experience in both the window film industry as well as graphic design. Most recently, he worked in Graphic Design and Production Management, where he designed and printed large format graphics for window application. As the company’s newest Graphic Design Coordinator, he will be instrumental in design production to streamline current processes for maximum efficiency.

“As Window Film Depot continues our proven, aggressive strategy of pursuing multi-site commercial work while maintaining the level of service our customers have come to expect, we saw a need to further develop these roles to ensure each area receives the expertise needed to produce the best results,” said Krissy Mosby, President of Window Film Depot. “Daniel, Donnie, and Cody embody the experience and dedication we value most and that our customers deserve.”

About Window Film Depot

WFD has completed over 50,000 projects throughout the US, pioneering the national service model now prevalent across the industry, proving a historically local business model could translate nationally with the right mix of technology, people talent, and investment.

As 3M’s first ‘million-dollar dealer’ and three-time 3M “National Dealer of the Year Award” recipient, the company has been named Window Film Magazine’s ‘Top Window Film Dealer’ on numerous occasions.

 

historic window restoration film

Benefits & Best Practices for Using Window Film for Historic Window Restoration

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window film historic window restoration

Are you looking for a better alternative to new glass additions for a government-owned historic building? Historic window restoration is another suitable option for revamps.

Older buildings provide a sense of nostalgia that allows us to recollect memories from our past. This especially applies to long-standing governmental properties found in historic neighborhoods and major cities. Many have a gorgeous architectural style with classic features and design accents, including vintage-style window film frames. The most popular styles back then were stained glass, arches, and transoms.

Upkeep of a historic property may present greater challenges than that of a modern design. Building decomposition and outdated framing styles are just two of many threats faced by historic building owners. On top of that, they’re up against present-day building code requirements that can be costly to adapt to meet.

When structural window damage affects a government-owned property, remodels should quickly follow. Some building owners automatically believe that new window installations are the answer. To replace window film entirely is not only costly. It can also compromise a building’s historic integrity. Ideal upgrades to an older property should preserve the property’s original elements as closely as possible.

3 Benefits of Historic Window Restoration

When restoring windows on government-owned historic buildings, the U.S. Department of Interior recommends the usage of window film. They even provide guidelines and best practices for doing so in their “Standards for Rehabilitation & Illustrated Guidelines on Sustainability for Rehabilitating Historic Buildings.”

When the time comes for window renovations on an older property, these benefits alone should convince you that window film restoration is the way to go.

Preserves & Restores Historical Buildings

Simply put, you’re more likely to keep a historic building’s appearance intact with window film restoration–not window film replacements. Going the route of preservation and restoration has its fair share of benefits, including the avoidance of glass damage and the protection of valuable interior furnishings.

Proper maintenance on a building’s original windows is not as invasive as other methods of repair. It’s also less expensive, less time-consuming, and much more sustainably sound.

Increased or Improved Energy Efficiency

Professionally-restored windows are known to increase energy efficiency, which can potentially lead to a 25-30% reduction in heat escaping from the windows.

Much can also be accomplished by retrofitting historic windows with clear film or high-performance glazing, including greater energy efficiency that’ll likely reduce cooling costs by 25-30%.

Additionally, retrofitting curtain-wall systems and historic steel windows has its fair share of sustainability perks–one being improved thermal performance and greater indoor comfort

Advanced UV Ray Protection

When restored properly, window film achieves the goal of blocking harmful UV rays. This can increase prevention of skin damage and deterioration of property valuables.

Where Do I Find Solutions for Historic Window Restoration Near Me?

Do you have pressing needs for historic window restoration on a government-owned building? You can trust Window Film Depot to get the job done!

We offer a vast selection of 3M™ window films used for restoration purposes–including specified products for certain industries. Rest assured that we’re equipped with the right solutions for your project.

Our restoration techniques are top-tier, guaranteeing that you’ll be left with a finished product that exceeds your expectations.

Costs for window preservation may vary based on a number of factors. Contact our team today to request a personalized cost estimate!

dual reflective privacy window film

What is Dual-Reflective Window Film?

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dual reflective privacy window film

Since natural light is so desirable in homes, office buildings, and retail spaces, the current trend is to install the biggest and most expansive windows possible. While they improve value and aesthetics, large windows do sacrifice privacy as onlookers can see straight into your building. Fortunately, there is a solution to your privacy issue: dual-reflective window film.

This type of reflective window film is designed to offer privacy during the day and reduce reflections at night. It’s called dual-reflective window film because both sides of the film offer benefits. The outside layer is designed to be highly reflective so that people outside can’t see in during the daytime and the inner layer helps to improve visual clarity at night.

Does reflective window film improve privacy?

The primary goal of reflective window films is to increase privacy for those inside. Plain glass with no reflectivity has high visibility from the inside and outside during the daytime. The shiny metallic surface of these types of window films reflects daylight and makes it difficult to see inside.

Dual-reflective window film at night won’t offer the same level of privacy though. Since there is no light reflecting off the metallic exterior surface, people will still be able to see in your home when it is dark outside.

Mirror Window Film vs. Dual-Reflective Window Film

How are reflective mirror window film and dual-reflective window film different? The answer is that they are very similar films. Both are designed to increase privacy, along with offering improved energy efficiency and UV protection.

The difference lies in the benefits offered by the interior layer of the film. Dual-reflective film has an interior layer with a less metallic surface which helps to improve nighttime visibility for people inside the building. This means that your views aren’t compromised by the installation of the film.

Mirror window films are a special type of one-way film that’s main focus is its privacy capabilities. The outside of mirror window films are highly reflective, or “mirror-like” to make it very difficult to see inside.

These window films do not have an interior finish to change the way the film is viewed from the inside but offer a clear, undistorted view from indoors. Mirror window films are a convenient and cost-efficient solution to convert windows into one-way privacy glass.

Advantages of Dual-Reflective Window Film

There are numerous benefits to installing privacy window films. Of course, the main advantage is its ability to reflect outside scenery, making it difficult to see inside. This increases privacy and security for people inside. This reflectivity can also reduce glare and improve views in both daytime and nighttime.

Another benefit is its ability to reflect solar heat which can improve comfort and also reduce energy costs. The building will be cooler overall, so your air conditioner will have less work to do in the hot summer months, saving you money on your energy bill.

Finally, dual-reflective window film blocks a large percentage of harmful UV light and rays. Not only does this prevent damage to your skin, but it also protects furnishings and hardwood floors from fading.

When to use Dual-Reflective Window Film

Dual-reflective privacy window film is most commonly used in commercial settings rather than residential ones because this type of film does change the appearance of the windows. Not only does it add a mirror-like effect to the windows, but it will also make them darker. This is why many people find other window films to be better for residential use.

In general, though, dual-reflective window film is best used in situations where privacy is needed during the daytime, but you want to maintain views at night. Maybe you have large windows that look out onto a skyline and want to still get those views once the sun has set. Dual-reflective films would be a great choice for you.

Privacy Window Film Installations

As the #1 3M Window Film installer in the nation, Window Film Depot offers several product solutions and professional installation services for your privacy needs.

As one of the most popular products for its range of benefits, 3M Solar Mirror Film is a good option for commercial applications that demand flexible and reflective film for both privacy and sun control. It is the ideal one-way mirror window film for day and night.

At Window Film Depot, we can help you choose and install the right mirror window film to suit your unique needs and aesthetic. Learn more about your options by calling 1-866-933-3456 or contact us online to get started.

Krissy Mosby Named President of Window Film Depot

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Window Film Depot (WFD), a leading window film installation contractor, today announced the promotion of Krissy Mosby to President. She succeeds Jeff Franson, who founded the business along with family members, Chris Sullivan and Stephen Franson, in the early ’90s.

“I am excited to take on this role and to lead WFD into this next stage of our business,” said Mosby. “I will focus on growth, driven by our already exceptional customer service and by leveraging the latest technologies and products in our industry. Doing so, while maintaining the values of our family business, will be my key focus.”

Since 2000, Window Film Depot has been the largest volume 3M dealer of solar and security window films in the US. Mosby, who started working with the business as a summer intern while studying at the University of Georgia, has been a big part of the company’s growth over the last ten plus years, serving most recently as National Accounts Director.

According to Franson, “Window Film Depot had been a predominantly local business; however, we recognized a need for national accounts to be serviced differently. Early on, and as expected, we met a lot of resistance as we grew geographically into markets across the US. We were early adopters of heavy investments in Google PPC while building out multiple city landing webpages to drive leads. Our strategy was to go after multi-site commercial work aggressively, deliver superior project management and install quality, while using trusted materials. With the support of our main supplier 3M, it proved a winning strategy for our family business.”

Mosby had much to do with the past successes of the business and played a key role in implementing this new strategy.

“We couldn’t be happier or better positioned for the next stage of growth for the brand,” concluded Franson. “Krissy has been ‘under the hood’ and out front in our business for over a decade. She has been responsible for many successes along the way. A smart and tenacious business developer and operator, Krissy will lead the business forward in exciting ways.”

About Window Film Depot

Headquartered in Marietta, GA, WFD has completed over 50,000 projects, providing architectural film solutions for customers, ranging from the Vatican and the executive branch of the US government to numerous national retailers in all 50 states.

Window Film Depot pioneered the national service model now prevalent across the industry, proving a historically local business model could translate nationally with the right mix of technology, people talent, and investment.

As 3M’s first ‘million-dollar dealer’ and three-time 3M “National Dealer of the Year Award” recipient, the company has been named Window Film Magazine’s ‘Top Window Film Dealer’ on numerous occasions.

best 3m window film insulation

How Well Does Window Insulation Film Work?

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best 3m window film insulation

With winter weather approaching, you may be looking for ways to increase your home or commercial complex’s warmth and energy efficiency. Although windows improve the aesthetics of a building, they are also the source of the majority of heat loss, and therefore, increased heating costs.

While window insulation capabilities have improved greatly over the years with advancements in technology, replacing all of your windows will be costly. Fortunately, there are solutions like window insulation film that can increase the efficiency of your existing windows to trap warm air in and help reduce energy costs.

Window Insulation Film Options

There are quite a few insulating window film products available, but they can be broken down into two main categories: those that are installed inside and those installed outside. Both add an additional layer of insulation to your existing windows, essentially upgrading them from single-pane windows to double-pane windows, or double to triple.

Interior Installation – Window Insulation Film Kits

This type of window film is applied to the inside of a home or office building. Film insulation kits include a large piece of shrink-wrapping plastic that can be cut to size and an adhesive material like tape or magnets which are used to secure the plastic film to the window frame. Once installed, a heating element like a hairdryer is applied to the plastic, which shrinks it to the correct size.

Window film insulation kits are one of the cheapest ways to increase heat retention in your home. However, since they are installed inside, they can be unsightly – which is why many homeowners tend to steer clear of them. Window insulation kits need to be installed and removed every year with the change of the seasons. So, if you’re looking for short-term, one-season use, then they might work for you.

Exterior Installation – Retrofit Insulating Window Films

These window films are made up of multiple layers of ultra-thin plastics which are applied with an adhesive to the exterior of existing window glass. Once installed, these films are nearly invisible unless you want to incorporate tinting or mirroring for privacy.

Because they are a permanent solution, these window films have the additional benefit of retaining cool air in the summer along with heat retention in the winter, so you get energy efficiency year-round.

They also provide UV blocking capabilities which will keep your furniture and merchandise from fading and prevent glare for those inside, making for a more comfortable environment overall.

Does Window Insulation Film Work?

You may be wondering how well does window insulation film actually work, though? In 2011, the U.S. Department of Energy conducted a study on the top 50 commercially available energy conservation technologies. Included in that study were exterior 3M insulating window films. The technologies were ranked on these categories:

  • Payback
  • Probability of success
  • Overall energy savings
  • Technologies with less benefit that may be considered for specific targeted applications

3M window films were ranked as a top-tier technology with the highest payback rating and the highest probability of success.

Additionally, ConSol Energy and Environmental Solutions, a leading consulting firm for builders, government agencies, utilities, and trade associations, calculated the effects of adding window film to a commercial building. Their study found that window films installed on single-pane glass showed paybacks in as little as 1.4 years and provided an annual energy savings of 19 kWh/sq ft of glass.

As you can see, exterior window films really do offer a good amount of insulation and improved energy efficiency. They are an affordable solution compared to replacing entire windows and can be installed much more quickly with minimal interference in your day-to-day.

Best Window Film Insulation

If you’ve come to the conclusion that window films are your best solution for increasing energy efficiency in your home or commercial space, 3M window film insulation provides significant energy savings all while maintaining your aesthetic.

Schools, hospitals, retail stores, residential homes and every type of building in between can be improved with 3M window film. It’s the ideal insulating film for glass windows and doors for all sorts of structures.

Window Film Depot is the top 3M Window Film installer, providing nationwide installation services for a wide range of customers. Ready to learn more about window film insulation? Get started by calling 1-866-933-3456 or contacting us online.

photochromic electrochromic window film glazing

What is Electrochromic Glass vs Photochromic Glass?

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photochromic electrochromic window film glazing

Both electrochromic film and photochromic film are some of the industry’s most advanced dynamic glazing products offering transformational capabilities for your windows. However, these technologies are very different and offer varying benefits.

While one offers on-demand privacy, the other offers dynamic sun control. We’ll break down the technology behind these films so you can better understand which is right for you.

What is Smart Glass?

Smart glass refers to a variety of intelligent glass options with varying properties that can transition depending on circumstances and includes switchable smart film (smart tint) and switchable smart glass.

There are three types of smart glass: both electrochromic glass and photochromic glass fall into this smart glass category.

Some glass comes with photochromic or electrochromic technology already built-in. Alternatively, smart glass film can be applied to existing glass, giving it either electrochromic or photochromic capabilities.

Electrochromic Window Film

Electrochromic film, also known as electrochromic window tint or “switchable” film, is a unique product that turns windows from transparent to frosted or tinted on command. It can be used in a variety of installations, from interior to exterior, where on-demand privacy or sun protection is required.

Electrochromic is a word used to describe materials that can change color when energized by an electrical current. The electrochromic tint of electrochromic windows is controlled by the amount of voltage applied to the glass. At the press of a button, the voltage changes, causing a reaction within the electrons that changes the way it reflects light.

The main advantage of these smart glass windows is that you can directly control the switchable nature so that you can tint the window when needed but leave it transparent in other situations. This maximizes access to views and the desired amount of light, allowing design freedom and giving architects the ability to design without blinds or other window shades.

Electrochromic glazing is ideal in many situations but is often applied in interior installations on windows, doors, and glass walls to provide a dynamic layer of privacy. Commercial, government and educational buildings can all benefit from the use of switchable window films.

Additionally, this type of film can be used for exterior purposes to change the tint of windows on command. However, it often lacks the sun and temperature control capabilities that photochromic film delivers.

Photochromic Window Film

Another common name for photochromic film is “transitional” film. This type of film changes from clear to tinted when exposed to the sun’s UV rays through a chemical process within the glass. It adapts to the amount of sunlight to provide concentrated levels of sun protection, but only when it’s needed.

Photochromic glass truly is “smart glass” since it adapts on its own and doesn’t require electricity to power it. A popular photochromic film product is CoolVu transitional film, which blocks 99% of UV rays and reduces solar-induced heat by up to 80% while still maintaining your desired aesthetic. This built-in UV and heat blocking smart glass technology help save money on cooling costs, allowing buildings to run their air conditioning less. You get the same energy savings and light glare reduction as static tint films without unattractive metallic tint.

Electrochromic Window Film for your Building

While photochromic films are more beneficial for their sun control capabilities, electrically switchable electrochromic films are more appropriate in the context of privacy and when a certain aesthetic needs to be maintained.

Whatever your smart glass needs are, Window Film Depot is here to help. When it comes to deciding between electrochromic or photochromic window films, we can discuss with you what your needs are to help guide you to the best solution.